港漂圈
Marketing Insight Manager
面议
全职
科学/实验室/研究及开发
职位类别
全职
所在行业
科学/实验室/研究及开发
公司名称
IET the Institution of Engineering and Technology
申请方式
工作地点
Hong Kong
公司简介
- The IET is one of the world’s leading professional societies for the engineering and technology community, with more than 155,000 members in 148 countries and offices in Europe, North America and Asia-Pacific, including in the Cosco Tower in Hong Kong.
We are the IET and we inspire, inform and influence the global engineering community to engineer a better world. As a diverse home across engineering and technology, we share knowledge that helps make better sense of the world in order to solve the challenges that matter. It’s why we are uniquely placed to champion engineering.
We provide the knowledge services and solutions for all the research institutions , governmental organisations and corporates in the world through our key products like Inspec , books and journals.
职位信息
-
Main Duties and Responsibilities:
•To conduct the main local marketing activities and social media promotion mainly within China, Japan and Korea, also some other areas within APAC. Work with different local agents and vendors
•To provide marketing management for IET academic products and services
•To create marketing content including case studies, white papers, collateral, and email campaigns
•Report on findings of analysis to sales and marketing teams
•To ensure that marketing content and messages align with global marketing strategy and objectives
•To carry out marketing activity to time and budget report on campaign success
•To maintain an awareness of the publishing market and provide market intelligence
•To ensure the IET corporate identity and brand is adhered in all marketing materials
•To ensure all copyright and data protection issues are checked
•Undertake any other duties and projects at the request of the line manager
Requirements:
• Degree holder or above (Preferred in Communications, Marketing, Engineering, Physics, and related majors)
• Excellent written in both English and Chinese, fluent in English and Mandarin
• 5+ years’ experience in producing marketing plans
• Thorough understanding of customer segmentation and target marketing principles and practices
• Thorough knowledge of developing and driving marketing campaigns using appropriate marketing channels
• Excellent knowledge of digital marketing techniques and channels, including social media and online marketing
• Thorough understanding of marketing metrics and analytics
• Strong ability to think commercially and innovatively
• Excellent interpersonal skills, with the ability to communicate effectively with people at all levels
• Ability to build successful relationships and manage stakeholders, internally and externally and at all levels of the organisation
• Demonstrate the IET values of integrity, excellence, and teamwor
工作地点
Hong Kong
西环全智贤Aileen
